Archive for June, 2022

Hear and Now: Charting the Event Poster ?‍?

Posted by MrHass

Hear and Now: Charting the Event Poster ?‍?

(2022) Personal work 

The need to publicise cultural events has long given call for the event poster. Many of the most revered posters have been created for this reason. Commercial artists were tasked with making the onlooker aware of what shall soon be taking place. Bearing on the way posters looked was not only the knowhow of the hired artists, but also the societal milieu where their work would be seen. And though posters did not command the same prestige afforded to painterly art, when advertisers realised the potential of the poster, a reliable market for artists did emerge.

Still Recognisable

Since the dawn of the modern illustrated poster there have been countless depictions of young women. Among the early entrants are those in the works of Jules Cheret, who harnessed the opportunities brought forth by colour lithography. Similar contributions were made by Alphons Mucha, and Adolfo Hohenstein. In the early 20th century poster design became less ornate, affecting both image and typography. Many norms of contemporary posters can be traced back to works belonging to this period. Today there is broad agreement that images ought to be legible at a glance, with ample ‘air’ for all the visual elements to breath. This is exemplified by the Sachplakat of Lucian Bernhard. To the same end, typography that leaves no room for ambiguity is advantageous.

Advertisers recognised the value that event posters brought to publicising performances of theatre, cabaret, opera, film screenings, exhibitions, live music, and festivals. This, along with the promotion of purchasable goods and services, formed a lucrative market for many poster illustrators. Those most successful images were not made to be studied, but rather were eye-catching and persuasive. These visual works appeared on morris columns and alongside walkways in major cities worldwide. Posters later fell under the remit of advertising agencies, where they were considered a part of larger marketing campaigns. Graphic design and photographic realism would soon usurp the position held by the illustrated poster within the printed commercial sphere, a medium which would later be dwarfed by the internet. Any illustrated festival poster is now obliged to exist in print alongside visuals optimised for mobile screens.

#characterart #figuredrawing #poster #typography


Hand Drawn Illustration

#conceptual #communication #postdigital #illustration #visualculture #digitalart #handdrawn #artwork 2018–2022 MrHass. © All rights reserved. WordPress CMS. Monday January 30th 2023.

Workspace: The Arc of Digital Drawing ✍️ 

Posted by MrHass

Workspace: The Arc of Digital Drawing ✍️

(2022) Personal work 

Though traditional drawing techniques are far from obsolete, digital drawing has seen a marked rise in the last decade. Aside from spurring the demand for software, this is contributing to the market growth of Digital Drawing Tablets. Standing at over 710 million USD globally in 2021, the market value is predicted to rise at a compound annual rate of over 7.5% going into 2028. While global growth is also forecast for the traditional art supplies market, those who draw digitally need not be overly concerned with physical supplies. This shift in approach is widely accepted as part of contemporary illustration.

Absent Matter

With physical media, visual textures often reveal how an image is made and reproduced. Roy Lichtenstein foregrounded this in his Ben Day paintings. Working digitally, a draftsman can make images that are void of textures, or emulate the concrete traits that are otherwise absent. What is more, digital methods have replaced physical originals with files that can be edited ad infinitum. This is a marked advantage whenever commercial assignments are subject to review.

Digital drawing replicates mark-making by way of software algorithms. To paraphrase digital culture theorist, Lev Manovich, the simulation of a medium means to simulate its tools and interfaces. As more than one medium is present in user software, the affordances of digital workspaces expand what draftsmen can do. This industry-standard software is available to professional and amateur users alike. This has removed a major barrier to entry in a global workforce that is being flattened by access to broadband.

In spite of this transition, what have remained consistent are the competences that predict a successful drawing, which can be applied to paper or digital. When depicting pictorial subjects, a draftsman’s technique bears upon the fundamentals of volume, composition, light, and colour, to mention a few. The means chosen to prepare images are, in essence, part of the cumulative know-how of a draftsman’s repertoire.

#characterart #coverart #figuredrawing #typography


Hand Drawn Illustration

#conceptual #communication #postdigital #illustration #visualculture #digitalart #handdrawn #artwork 2018–2022 MrHass. © All rights reserved. WordPress CMS. Monday January 30th 2023.