Archive for August, 2022

Know Your Herbs: Unfolding the Illustrated Decorative Poster ?

Posted by MrHass

Know Your Herbs: Unfolding the Illustrated Decorative Poster ?

(2022) Personal work 

Originally intended for outdoor publicity, the decorative poster soon began to appear in people’s homes and offices. Dating back to the beginnings of the modern commercial poster, this deliberate repurposing for interior decor has been with us ever since.

Recognising there was a willingness to display them inside the home, commercial poster pioneer Jules Cheret (1836–1932) prepared runs of ‘avant la littre’ proofs; artwork without lettering. Cheret was a trained lithographer able to paint directly to each of the stone plates that offset colour to the paper. Astutely, he chose to keep the typographic layer separate. Without the commercial text that deterred bygone poster collectors, art proofs became collectible items. Before long they were hung alongside paintings and engravings in the study, drawing room or dining room. Value was rightly attributed to illustrated decorative posters as artistic works in their own right. This would soon lead to exhibitions and magazines dedicated to these accessible lithographic prints.

Commercial art forked in the 1960s, due to which fewer commercial posters were undertaken by illustrators, as the explicitness of graphic design would prove more apt in meeting advertising needs. Whereas the particular style offered by an illustrator was their stock-in-trade, graphic design provided anonymous messaging made for commercial effectiveness. With time studio hierarchisation saw illustrators becoming widely regarded as outside freelancers. Now, more often than not, they are hired to lend their style to project responses that have already been conceived.

Crafted by Hand

As many contemporary designers and collectors look toward works from the past, a renewed appreciation has arisen for the integrated visuals made by commercial artists. To clarify, these are works that predate desktop publishing, and needed to be crafted manually. Specific instruction was also given as to how reproduction ought to be carried out. This expansive role of the bygone designer often meant suggesting what written copy might accompany the image. This is exemplified by the characterful posters of the late Milton Glaser (1929–2020). Commercial posters of the past did not emerge from an agency pipeline, but from the relationship between commercial artist and the client.

#artprint #portraiture #poster #typography


Hand Drawn Illustration

#conceptual #communication #postdigital #illustration #visualculture #digitalart #handdrawn #artwork 2018–2022 MrHass. © All rights reserved. WordPress CMS. Monday January 30th 2023.

Leftclick: Visual Communication for the Online World ?‍?

Posted by MrHass

Leftclick: Illustrated Visual Communication for the Online World ?‍?

(2022) Personal work

As a means of conveying messages and ideas, illustration has long been central to visual communication. At the turn of the c. 20th, the surge in American and European print-based publishing incubated what became commercial illustration. Today however, the primary medium in which illustrated works exist is not one of mechanical reproduction, but rather the various interfaces of the mediasphere.

When online, images exist as data, irrespective of how they were created. The desktop monitors that display images have, since 2008, been joined by the touchscreens of mobile devices. As a result we are continuously surrounded by web images. Without the inherent stability of print, artwork now dwells in a medium where scale and dimensions are subject to flux. In addition, the ever-wider adoption of broadband has made possible the use of motion in otherwise static illustrated images. As the internet has matured into what many call web2, the place where many first encounter images is not at the url where they are published. Instead, the initial contact with images happens on search engine result pages, and the scrolling feeds of social networks.

Digital Symbols

In 2022 global internet usage stands at around two thirds of the world’s population. To navigate web2 presumes user familiarity with digital symbols. Many of these are provided freely by Google, and are considered a standard convention for desktop and mobile use. The global community recognises these recurring internet symbols and can infer what is meant when they appear in software interfaces. Given our growing fluency with digital symbols, it is clear why they appear in illustrated content, particularly digital product illustration which can be seen on user-facing apps and websites. By definition, illustration must communicate something particular, and these symbols are a way to speak in the language of today’s internet. Historically, changes in print reproduction have affected the commercial art field. Similarly, the evolving web is almost certain to influence the production of illustrated images, and how onlookers interact with visual works.

#characterart #figuredrawing #typography


Hand Drawn Illustration

#conceptual #communication #postdigital #illustration #visualculture #digitalart #handdrawn #artwork 2018–2022 MrHass. © All rights reserved. WordPress CMS. Monday January 30th 2023.