Know Your Herbs 🌿
(2022) Personal work
A decorative poster for the home, studio, or garden shed. Having long been a familiar part of the world’s different cultures, herbs are still used in foods, medicine, and aromas. [read more]
Since before the turn of the last century posters have been reproduced using offset lithography, which restricted the colour palette far more than what can now be seen on digital screens. And forms depicted with flat colour have been a staple in poster designs dating back to the early 1900s. These are a few of the things which have informed how the poster artwork has been crafted.
The strapline verifies the subject of the image, while the combination of text and illustration, set within an A format paper size, couch this work within the conventions of traditional poster design. Before the ascent of graphic design after the 1960s, it was not uncommon for painters and illustrators to be commissioned with poster creation. Consider the event posters Jules Cheret, the tourist posters of Tom Purvis, the product posters of Ludwig Hohlwein, designs which persuaded with images of and personal fulfilment. And as illustration took a conceptual turn in the mid 1900s, the works of Pushpin Studios, Milton Glaser, the Polish Poster School and Grapus would come to the fore.
The importance of printed commercial posters has certainly waned since the emergence outdoor screens, making possible animated movement without the environmental footprint seen with paper based reproduction. But decorative posters can still be found around the world, at least for now. So, know your herbs, and prosper.